Factors Leading to the Success of Singapore Airlines - Free Essay Example

Introduction Singapore Airlines (SIA) has been known by every people, it depends on the excellent services and highlight customers care developing the business. Singapore Airlines operates a hub airport at Singapore Changi International Airport, it owns significant market in Southeast Asia, East Asia, South Asia, and Kangaroo route. The company also operates trans-Pacific routes, including two of the worlds longest non-stop commercial flights from Singapore to New York, Singapore to Los Angeles, which are used Airbus. This company is the first to use the Big Mac Airbus A380 aircraft, which to service the customers. SIA has been extended to aviation-related businesses, such as aircraft handling and engineering. The report of this company could clearly show that Singapore Airlines Limited ranked highest in the world, is the eighth largest airline in Asia, and the number of international passengers ranked the worlds sixth largest airline. Singapore Airlines has been evaluated as one of the most comfortable and safest airline, it is known as the safest airline company with the youngest aircraft group, and the average age of the aircraft is 6.6 years. Singapore Airlines has the feature which design to solve meals aircraft and quality issues advisory group of airlines in the world of airlines. Singapore Airlines International Culinary Panel was founded in 1998, whose members are well-known chefs around the world, to design rich SIA passengers world-class airline meals. In addition, Singapore Airlines First and Business Class passengers enjoy the Book the Cook service in the 24 hours prior to departure. Customers could choose the favored food in the 20 kinds of food, which could satisfy the customers who have personal taste. In this article, I will discuss which factors could lead to the success of Singapore Airlines. The aspect of internal and external elements is my important direct in the analysis of Singapore Airlines. This is proposal, which is the part of this project. In this proposal, it include the literature review, objective, methodology. In the literature review, it will show some important quoted ideas, and these ideas could be better to support why the company could successful. The objective will illustrate the aim of this project, and some questions which I will list. The methodology could show the way, which is to show my process of collecting information, it include the primary data, secondary data and others. Literature review Spend management Heracleous, L and Wirtz, J (2010) said that Singapore airlines has its special and effective rules which is the 4-3-3 rule of spending. This rule means this company has 40% on training, 30% on revising processes and procedures, and 30% on creating new products and services every year. This could be better to prove that this company have a great spend management, the spend manager could accurately calculate which way could make this company have a better performance. Pandit, Kand Marmanis, H (2008) said that Spend Management is a business function in which businesses gain visibility, establish controls consisting of system controls and organisation policies, in order to manage their business spend. Pandit, Kirit; Marmanis, H. (2008),Spend Analysis: The Window into Strategic Sourcing,J. Ross Publishing,ISBN1-932159-93-2 High standard Heracleous, L and Wirtz, J (2010) also said that SIAà ¢Ã¢â€š ¬Ã¢â€ž ¢S service processes, like those of most other airlines, are highly standardized. High standard is another factors which could push this company to be success. Heracleous, L, Wirtz, J and Johnston, R (2004) said that SIA does not aim to be a lot better but just a bit better in every one of them than its competitors. A bit better than competitors could prove the high standard in this company. Customer care and Innovation Hercleous, L and Wirtz, J (2004) said that the central to high-volume service operation could leads to predictability, safety, and lower costs in the company. It also leads to customer satisfaction. In addition, SIA is a pragmatic innovator, quickly stopping the use of technologies that customers donà ¢Ã¢â€š ¬Ã¢â€ž ¢t like. This could prove that this company have the innovation and customers care. Chong mark (2007) said that the service has won a great awareness in the world, and its service has some capabilities which are innovation offerings and modern fleet. He also said that Singapore airlines focuses on the in-flight experience, which is the personal service and service-related comforts. The brand awareness Chong mark (2007) said that Singapore Airlines (SIA) is a globally renowned brand and one of the most pro ¬Ãƒâ€šÃ‚ t table airlines in the world. Hoyer and Brown (1990) said thatthe process of consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ choice will be dominated by the brand awareness. Subjects with no brand awareness tended to sample more brands and selected the high-quality brand on the final choice significantly more often than those with brand awareness. So Singapore airlines has a good brand awareness, which could lead to highlight business of more passengers. From the report of DATAMONITOR (2011), Singapore airlines also has strong brand image, and it is the worlds most admired airline and ranked the 27th on the Fortune Worlds Most Admired Companies rankings in 2010. It has a strong brand and is a leader in the aviation industry, in terms of innovation, safety and service excellence. Wayne D. Hoyer and Steven P. Brown Journal of Consumer Research Vol. 17, No. 2 (Sep., 1990), pp . 141-148 The internal and external target of Singapore airlines Chong (2007) said that the employee communication program of Singapore airlines is based on the mission and value of corporate. The mission is à ¢Ã¢â€š ¬Ã‹Å"be a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the bene ¬Ãƒâ€šÃ‚ t of its shareholders and employeesà ¢Ã¢â€š ¬Ã¢â€ž ¢, the value of company is to be the excellence, safety and customer care, which focus on the customers. For the employees, the value is integrity and teamwork. Therefore, Singapore airlines is not only to emphasis on the customers, but also to focus on the environment of internal development. Heracleous, Wirtz and Johnston (2004) said that the culture of Singapore airlines encourages the innovation of functions, such as in-flight services, ground services and loyalty marketing. It also develop a lot of subsystems, which is not only the customer service system, and the system of staff, such as the reward system. This company als o focuses on the employees, managers and staff are well aware of the profit and cost-effective. The strategy of Singapore airlines Cendroski, Scott (2010) said that the key to Singapore Airs success: ignoring the crowd. In the downturn, while its competitors focused on cutting prices, it slashed flights. DATAMONITOR (2011) illustrate Singapore Airlines has a diversified geographical spread. The group provides services such as passenger transportation, logistics, and maintenance, repair, and overhaul (MRO) services. The group operates across various regions such as East Asia, Europe, South West Pacific, West Asia, Africa, and the Americas. In addition, this company has young aircraft fleet, the airline operations of the group include passenger and cargo air transportation. It holds the youngest fleet of aircraft. The passenger fleet operated by Singapore Airlines comprised 108 aircraft, with an average age of six years and three months. This company have a clearly strategy, which could achieve the maximum profit in the airline industry. Research questions and objectives The reason why the Singapore airlin es could attract many people will be analysed in this project. And this company have a successful business in the airline industry. Moreover, the characteristic of Singapore airlines will list in this project. The customers care, the innovation of internal company, some differentiation of this company and the suitability of environment will also be researched. In addition, which resources of Singapore airlines could push this company to have a great business, which factor is important and could keep this company having competitive advantage? Which competitive advantage could develop the sustainable competitive advantage? Which factor could make this company maintain a great profit? The aim of this project is to illustrate the elements which could lead to the success of Singapore airlines. It mainly describes the internal and external environment of company which push this company for achieving the success. Analysing the marketing, customers care and innovation is the significant part in this project. It will use the PEST and SMART methods to report this company. Moreover, using the critical mind to finish this article is the important step. Using the SWPT to analysis the external and internal environment of this company is an efficient way for elaborating the success. In the Singapore airlines, the rules of this company, the services, the culture of this company, the communication, customers care and the airplane are all the indispensable roles in the process of success. This project is focus on these elements for being better to illustrate and analyze the success of Singapore airlines. Methodology The primary data and secondary data Generally, observation, interviews and questionnaires are three main primary data collection methods (Sekaran, 2000).This project has used the type of questionnaire by the way of interview. Moreover, it aims to different groups, which are mainly students, workers and some foreigners. These questionnaires have 100 parts which has distributed at the weekend in the campus and airport of Bristol. As the result, the number of students is the biggest, and the most of these students are come from other countries, which could conveniently collect the data. This is the primary data. In aspect of the secondary data, the information has been searched in the library of UWE, the resources mainly come from the searching system of on-line library in the UWE, and collecting relevant data is the important part in the process. Edit and summary is the last step. And there is another resources which are come from the Singapore annual report, the website of Singapore airlines and others relevant of this company academic websites. The survey has covered about 10 days, collection of information is essential, then editing the information and making questionnaire is my next step, the information about high street was collected through the Internet, and think about which information should be used in questionnaires.  Ãƒâ€šÃ‚ ¬ The quantitative and qualitative Quantitative research involves the collection of information that can be expressed using a numerical measure (Brassington and Pettitt, 2003). Qualitative research, on the other hand, usually involves the collection of non-numerical data that in open to interpretation, such as customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s opinions, where there is no intention of establishing statistical validity (Brassington and Pettitt, 2003). These questionnaires have used the method of qualitative and quantitative. The type of opened and closed also use in the questions. Qualitative research occupied 60 percent of the questionnaire. It show the percentage of option. The advantage of quantitative is that collect conveniently relevant information, these information could directly show which one is popular in the mind of people. Quantitative research has been used in the opened questions. Qualitative aims to gather an in-depth understanding of human behaviour, this way could match the opened questions, people can freely illustrate the detail of their views. The questionnaires is my important stage which to collect the advice of passengers as my primary data. Distinguishing the quantitative research and qualitative research is important thing. Moreover, this project will use PLEST structure to analysis. Conclusion Through above of illustration of proposal, it could clearly show the direction of this project. Frome the literature review, it elaborates that Singapore airlines has more competitive advantages than other competitors, some resources could prove the differentiation of this company. The research questions and objectives could show detail of project which I will analyse it in the future. It also could illustrate the direction of this project. The methodology could describe the researching process of this project, and the sources of data. It also could demonstrate how can collect the data. It also could show which way of collection will be used in the process of collecting dat a. Reference Pandit K; Marmanis H. (2008),Spend Analysis: The Window into Strategic Sourcing,J. Ross Publishing Wayne D. and Steven P. (1990) Brown Journal of Consumer Research. 17(2), pp. 141-148. AirlinesIndustryProfile:Singapore. Oct2012, p1-31. 31p. Heracleous, L. and Wirtz, J. (2010) Singapore Airlines Balancing Ac.Harvard Business Review. 88 (7/8), pp. 145-149. Chong, M. (2007) The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines Experience.Corporate Reputation Review. 10 (3), pp. 201-212. Heracleous, L. and Wirtz, J. and Johnston, R. (2005) Kung-Fu Service Development at Singapore Airlines.Business Strategy Review. 16 (4), pp. 26-31. Cendrowski, S. (2010) SINGAPORE AIRLINES.Fortune International. 161 (8), p. 12-12. Singapore Airlines Limited (2011) DATAMONITOR: Singapore Airlines Limited. Singapore Airlines, Ltd. SWOT Analysis Heracleous, L. and Wirtz, J. and Johnston, R. (2004) Cost-effective service excellence: lessons from singapore airlines.Business Strategy Review. 15 (1), pp. 33-38. Brassington, F. and Pettitt, S. (2003)Principles of Marketing. 2nd ed. : Financial Times Prentice Hall. Ramaswamy, K. (2002) Singapore International Airlines: Strategy with a smile.Thunderbird International Business Review. 44 (4), pp. 533-555 SingaporeAirlines, Business Traveller (Asia-Pacific Edition). Oct2011, p45-45. 1p. 3 Montlake, S. (2012) Singapore Airlines Tries To Stretch The Budget Carrier Model.Forbes.com., pp. 42-42. Chan, D. (2000) The story of Singapore Airlines and the Singapore Girl.Journal of Management Development. 19 (6), p. 456. Wirtz, J., Heracleous, L. and Pangarkar, N. (2008) Managing human resources for service excellence and cost effectiveness at Singapore Airlines.Managing Service Quality. 18 (1), pp. 4-19. Ionides, N., Vaz, N. and Pangarkar, N. (2009) Singapore Airlines revamps site to improve user experience.New Media Age., pp. 05-05. Wirtz, J. and Johnston, R. (2003) Singapore Airlines: what it takes to sustain service excellence a senior management perspective.Managing Service Quality. 13 (1), pp. 10-19.

Breaking Down The Metamorphosis - 1076 Words

Breaking Down The Metamorphosis Franz Kafkas beginning of his novel, The Metamorphosis, begins with what would seem a climactic moment: As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect. From this point on, the reader is determined to make sense of this transformation. However, the reader later comes to realize that Gregor is actually not an insect, but this metamorphosis into a vermin was purely symbolic. It symbolizes the degrading lifestyle that Gregor leads to support his family. This leads the reader to understand Gregors absurd dilemma. Gregors insignificant and outcast lifestyle of supporting his family proves that the universe is irrational, and†¦show more content†¦The father, forgetting that Gregor was once the son he had acted as if he loved, threw an apple into Gregors back which became embedded. The apple eventually became infected and was the death of Gregor. The apple is a symbol for Grego rs absurd guilt. The apple dates back to Adam and Eve, and the guilt of giving into temptation. Gregor did not give into temptation, but still feels an indescribable guilt because he can no longer bring in funds for his family. The irony of this is that, the family forgot all that Gregor had tried to do for them, and quickly began to loathe Gregors presence in the household. After Gregors death, his parents wonder about the eventual marriage of their daughter. They had, within a short time frame completely forgotten about their once beloved son. One other idea that Kafka worked into this story is that All people are outlaws. This seemingly outrageous statement can be explained through Gregors absurd dilemma as a vermin. Gregor became the source of income for his family, and yet once he could no longer help the family, they stop loving him. Without his initial function, he became an outlaw of family life. 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Advantages Of Single Customer Service Center For Rr...

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Describe factors that may contribute to an individual being vulnerable to abuse free essay sample

Factors may include if theindividual has a mental disabilty such as dementia or not having the mental capacity. If the individual is secluded or isolated or vulnerable.There could be factors for the abuser which could include the abuser having lack of training, also abusing their power. Sometimespersonal issues have a part to play which could include the carer/abuser being stressed or having a history of abuse and continuing the cycle. There are numerous factors that may make a person more suseptable to abuse. The factors include if one has low self esteem or self worth. If they have had abuse before, nobody to protect them, and the mentally ill. unit 2.1 explain the actions to take if there are suspicions that an individual is being abused. The actions to take constitute the learners responsibilities in responding to allegations or suspicions of abuse. Always report to the appropriate person(s), record the facts on appropriate paperwork, listen do not judge, stay calm and collected, do not tamper with evidence. We will write a custom essay sample on Describe factors that may contribute to an individual being vulnerable to abuse or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page unit 2.2 explain the actions to take if an individual alleges that they have been abused. If you work for a company or agency there should be policies and procedures already in place to follow most would state to report to the appropriate person(s) record the facts on appropriate paperwork, listen not judge. Always establish what it is that has occured and report any suspicions to the appropriate manager. Reassuring the individual at all times and take every allegation seriously. Always date the paperwork and have it signed by any witness (if any). Take photographs of evidence if possible. Speak clearly and precise and avoid any leading questions. unit 2.3 Identify ways to ensure any evidence of abuse is preserved Always record the facts immediately report evidence immediately to line manager do not tamper with any evidence unit 3.1 Identify national policies and local systema that relate to safeguarding and protection from abuse. Local systems may include: employer/organisational policies and procedures multi-agency adult protection arrangements for a locality National policies: safeguarding,safeguarding training. Organisational-employer policy on protection/safeguarding Systems: Local authority Adult Services Department (social services) Safeguarding team investigate and ensure safety Care quality commission-inspect care providers Policeto investiget/prosecute Carers direct helpline

Evaluation Essay Topics - How to Evaluate Essay Topics

Evaluation Essay Topics - How to Evaluate Essay TopicsAn evaluation essay can become challenging if you have never written one before. This article will show you the things you need to write an evaluation essay.The most important aspect of an evaluation essay is the subject matter of the paper. It is a fact that evaluative essays can be very difficult to write because they deal with sensitive topics. Therefore, you need to determine the best topic that would allow you to express your thoughts in a clear and concise manner.You also need to think about how you will evaluate the topic. Evaluative essays are written in different types of essay topics. In fact, there are different ways to write an evaluative essay. First, you could write an evaluative essay using the present tense. This means that you should use the present tense when writing about your opinion about the subject matter at hand.However, you could also use the future tense instead of the present tense. For example, you coul d talk about what you think about a certain subject matter in the future. In this case, you could just use the future tense. You could also talk about what you think about a certain subject matter in the past tense.The second type of evaluative essay is the historical essay. In this type of essay, you would do a bit of research to answer the questions you would like to get answered. In this type of essay, you do not have to be specific about how you would answer the question. Instead, you simply state the facts.Last, but not least, you could talk about your views about a certain topic using words such as 'I think'I believe'. However, you could also write with the use of other words like 'I think this'. In any case, you should first define what it is that you mean by 'I think'.These are the two basic form of the evaluative essay. However, there are still many ways you could evaluate the topic. In fact, you could also use different types of evaluative essay topics.There are also diffe rent types of evaluative essay topics that would be suitable for your career. In fact, you would want to choose a topic that would be a good fit for your career. However, you should remember that you would want to write an evaluative essay with a more important theme than a career-related essay.

The Secret of Biology Extended Essay Topics Medicine Nobody Is Talking About

The Secret of Biology Extended Essay Topics Medicine Nobody Is Talking About If you wish to learn how to compose excellent essays on sociology, just take the subsequent steps. Conclusions are frequently the most difficult portion of an essay to write, and many. Difficulties in creating a research paper. Use standard few paragraphs for this kind of essay. Let's review it even more detailed. You won't be able to crank out a 4,000-word essay in a week and receive an A. To start with, find what you actually wish to explore. This list of the most intriguing topics was made to get you inspired. Furthermore, it's one of the least difficult topics to write about. Medical essay topics greatly vary based on the program unit. There are various biology essay topics students may decide to compose their essays. There are a lot of unique topics about nursing to pick from. If you're not certain of who you want to be your advisor, I would start by producing a list of your top 3 choices. The important thing here is that the comparison has to be significant. This list consists of a little portion of several interesting science topics that you may use in writing your own paper. Writing an intriguing essay is critical since there are lots of issues debated nowadays in the area of biology. Some students struggle with selecting tips for their biology papers since there are many questions within this field that could be researched. If you're confused with a number of interesting topics to research online, it's much better to choose what interests you the most. Many diverse avenues of research employ using hES cells. Key Pieces of Biology Extended Essay Topics Medicine It is very important to try to remember that every family essay example you find online cannot be copied or stolen. Many history essay topics are too big for a couple pages. Since you can see there are a great deal of topics which can be related to sports research papers, and that means you can select the direction and make your own paper on a narrowed topic. If you enjoy the subject of your history essay, you will delight in doing research for it. You may want to consider working on the how-to essay for a genre. Also, make certain that your 300-word abstract is crystal clear and briefly summarizes your entire argument. You may want to add more to make your essay seem decent. The body of your essay is the area at which you should display the main thoughts on the subject. It's really important to select a productive topic when you're writing a prolonged biology essay. Picking the correct essay topic can at times be rather tough. Of course, you can't just think of a suitable issue to develop on the go. You're in the correct location. When picking a biology topic, make certain you know what's happening. If you cannot select a great topic for your paper or don't have sufficient time to write it, you can hire somebody else to do this. When there is already a documented experiment done on the exact same issue, it isn't an acceptable topic for this kind of paper. If you select a topic on human diseases and their behaviors, it is going to be challenging for you to experiment your ideas and ideas. If you're talking about malnutrition in children, you should select an area of the World and choose how malnutrition effects these children. You'll also become peaceful since you've delegated the job of thinking up a topic and essay t competent professionals. Sorry if you were searching for specific topic ideas. The outline is a superb place to continue to keep your thoughts organized. Also, very similar to writing any different type of essay, good planning is essential.

How To Write Your Paper Using an APA Paper Example PDF

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